Disclaimer: I had written most of this review and realized while reading about the product on their website that I had not used it properly. I thought the liquid concealer was meant to be used under the eyes, but it can also be used all over the face, almost like a lightweight foundation.
As a beauty blogger, you innately start developing criteria when you review products. Eyeshadows need to super pigmented. Concealers should have good coverage and not crease. These sort of become your baseline every time you start to review a product. In the last few months, I have been using the Milk Makeup Coverage Duo in Light quite frequently, and I thought I was prepared to write a mediocre review. The coverage of this concealer is not really high and it does crease a bit on me. However, instead of just focusing on performance, I realized that this is actually an all-around good product. Here are the reasons why:
The premise behind the brand is modern, and well, likable
Milk Makeup is trying to do something a little different and I commend them for that. Just a little background on the company. Milk Makeup is a branch of Milk, which is a cultural hub focusing on fashion, music, photography, art, and film in L. A. The key premises behind the brand include: multi-use products, experimentation and self-expression, minimal preservatives (this is not considered green beauty though) and cruelty-free, best ingredients, minimal preservatives, and high concept low maintenance. I mean, there really isn’t anything not to like! Basically, the brand is saying if you are a a trendy, modern, cool girl, you should be wearing their makeup and who doesn’t want to be that?
The packaging is innovative
I don’t think I’ve ever seen another beauty product with this type of packaging. Housed in a flat Tic-Tac-sized container, one end has a rollerball applicator for the liquid concealer, and the other end is a removable container for the marshmallow-textured cream concealer. The rollerball is quite cooling and quick to apply under the eyes. The packaging is also super portable. It is slim enough that it would easily fit into a pocket and a purse for touchups. The liquid concealer is meant for your face, while the cream concealer is for extra coverage.
The formula absorbs quickly and is moisturizing
Other than the portability, one of the things that this product has going for it, is the texture. Applied all over the face, this liquid concealer sinks in quickly and leaves your skin glowy and moisturized. I can put on a couple layers for more coverage and there is no problem with the product looking cakey. Likewise, the marshmallow cream concealer basically “melts” into the skin and never looks too cakey.
It is so fast and convenient to use
The rollerball makes it super quick to apply your base in the morning. You just roll a few streaks over your face and then dab it in. I mean, the rollerball is a bit small, so I might consider getting their Sunshine Skin Tint, which has a bigger rollerball applicator. It is also super convenient to just flip the product around and dab the cream concealer under your eyes and over any other areas where you might need more coverage. Most importantly, it is just such a great on-the-go product for touchups and just applying your makeup wherever you want.
Hmm…so here are the reasons why you might be “iffy” about buying this concealer
As I mentioned, this concealer has pretty light coverage. It won’t entirely cover up dark under eye circles or redness from acne. However, it can built to a medium coverage without ever getting too cakey if layered. However, I do find both concealers do crease after of few hours of application under the eyes. The cream concealer definitely works better under the eyes compared to the liquid one which creases even faster. On the face though, I find that it works great as a light to medium foundation, and lasts for most of a workday. Whenever I do a quick checkup of my makeup in the mirror, I have happy with how my skin looks. My skin looks even without looking too made up, if you know what I mean. It does get a bit too oily for me on my T-Zone, so I wouldn’t recommend it for someone with oily skin.
VERDICT: I think it is a great everyday foundation and concealer, but I think where it shines is its convenience and portability.