Like Glossier, Milk Makeup is made for the modern woman. She is chic, on-the-go, and health-conscious. The brand originated from Milk Studios, a photo studio from Los Angeles. Clean and effective ingredients paired with their push for diversity and creativity in their products are the brand’s main ethos. All the products are cruelty-free, vegan, and paraban-free. The packaging also has a clean and minimal look reminiscent of Glossier. Basically, this is what all the cool girls should be into.
Let’s be honest. Who doesn’t want to be a cool modern woman? I certainly too. I had previously used their Coverage Duo (which I don’t see on their website anymore) and loved it. That is why I decided to pick up their Sunshine Skin Tint to see if it was just as good.
The Sunshine Skin Tint is housed in a preservative-free packaging and instead uses antimicrobial silver to keep the product fresh. The preservative-free aspect seems to be a big selling point for this product as it is used in this product’s taglines. The product is dispensed through the rollerball tip at one end. The tint is supposed to give a dewy finish to the skin due to the formula’s blend of avocado, mandarin, grape, and olive oils. The coverage is sheer, but buildable. It also contains an SPF of 30 and comes in 8 shades.
The rollerball packaging is indeed quite innovative as base products aren’t usually housed in this format. The packaging is almost clear so you easily see how much product remains, which is very handy. I am sure everyone has encountered the moment when their favourite foundation runs out abruptly because you have no idea how much is left inside the packaging. The whole packaging seems to made of plastic, even the rollerball itself. I checked on the FAQ section on their website and it states all the packaging is recyclable.
So what did I think? I like the packaging. The rollerball makes it super convenient to just click and roll the product all over your face. I usually need about two clicks to cover my entire face. If you are worried about the rollerball become too “germy,” you can use a bit of alcohol to sanitize it. The product actually doesn’t continue to dispense until you click on it again so you don’t have to worry about product coming out when you clean it.
Now to the con. The rollerball applicator can get quite dirty with the product building up on the tip. So I will usually roll off all the product I can onto my face and then if there is a bit left on the rollerball, I will roll it off on my forearm till the whole rollerball is completely clean. I know this sounds kind of strange, but it really helps to keep the rollerball from getting really buildup with product.
Milk Makeup prides itself on using good and clean ingredients. However, if you are super into green, natural, and/or organic cosmetics, this might not be for you. If you check all the ingredients on EWG Skin Deep Cosmetics Database (a database often used by those are into green beauty), not all the ingredients are in the green zone. That being said, the brand does aim to use more natural and clean ingredients, so if you are trying to start using more green beauty items, this might be a good one to check out.
The SPF in this product is a combination of chemical and physical sunscreens (octinoxate 7.5% and zinc oxide 5%). It contains many moisturizing oils, like avocado, mandarin, grape, and olive. It does contain fragrance as well, which might be irritating to some people. I can’t seem to find any information about if their fragrance use comes from a natural source though.
Initially, I thought this product was alright, but soon loved it, after tweaking and working with it after a few weeks. However, this may be a deal breaker for some who expect a product to work immediately amazing on them. I think one of the main criticisms I had with this product is longevity. It is a base product that looks really good when first applied, but by the end of a work day it looks faded, too dewy, and has gotten into the fine lines a bit. Lo and behold, as summer as kicked in, I decided to wear a separate sunscreen under my SPF foundations (which I should probably have been doing all year) and it lasts longer and I’ve been using it everyday.
Compared to some of its “less-clean” counterparts, this base takes a bit more effort to spread on the face. Initially, it feels a bit tacky, but after a few hours the tackiness is gone. I don’t find the smell particularly appealing to me (but smell is so personal). It smells “coconuty”, which is on the ingredient list, and a bit floral. The coverage is definitely on the sheer side, but that is to be expected since it is a skin tint. It is buildable, but I would say the coverage is at most sheer-medium. It will even up your complexion, take down redness, but won’t cover freckles, acne scars, and any sort of darker pigmentation. I did find it helped fill in fine lines and pores though.
It is interesting that they claim this base will give a dewy finish. I didn’t particularly find it really dewy. I would say it is more on the satin side. However, since it is a sheer foundation, it tends to take on the qualities of the skincare used underneath it. For example, if I use a more oily-controlling primer or sunscreen, it tends to just look more matte. That is perhaps why I have loved using it in the summer. Using a primer has really kept it looking good for longer on my skin.
VERDICT: A lovely sheer base which evens out your skintone and diminishes your fine lines and pores. Longevity of the product is greatly increased by a good primer.