You have probably seen photos of Belif on Instagram with their distinctive black and white packaging and a bunch of ingredients and percentages printed right on the bottle. This is a brand from Korea that is inspired by 19th century apothecary techniques. They claim to use the power of herbs and modern technology to create safe and non-irritating formulas. The packaging is also designed to maintain the efficacy of the products. When I needed a new daytime eye cream, I decided that this Belif Moisturizing and Firming Eye Cream had to be my next choice.
I really like the simplicity of the packaging. The brand has a very clean and minimalistic aesthetic. However, the packaging for this eye cream is quite deceiving. Don’t get me wrong, there is a lot of product, but it doesn’t fill out the whole container. The cream is just housed in the very centre portion of this jar, so I find the amount of plastic used in the jar quite excessive. Since the jar is opaque, you also really didn’t know how much product is in the jar. I literally stuck my finger down the middle of the product to gauge how much I had left.
Belif claims this eye cream will give long-lasting moisture and firmness to the eye area. The formula is not heavy and contains many natural oils, like cupuacu seed butter and macadamia nut oil. As the brand is inspired by 19th century apothecary from a Scottish herbalist named Duncan Napier, this cream also includes their Napiers AA, Moisture and Original formula, which contains their specific combination of herbs. Belif does not contain any synthetic preservatives, dyes, fragrances, mineral oil and animal origin ingredients.
Even though Belif claims this formula is not heavy, I would consider this a thicker cream. However, it blends in easily, but I would say it still feels a bit tacky afterwards. To me, it almost feels like it creates a barrier to keep the eye area moisturized. This product does contain fragrance if you are sensitive to that. To me, it smells fresh and a bit citrusy. It is not that strong and since you put such a tiny bit near your eyes, you really don’t notice it. I would say I could use a pea size for both eyes so I have finally finished mine in one year applying in the morning only.
I think my favourite thing about this eye cream is that it works amazing under concealer. Right after you apply it, your under eye area looks smoother and plumper and most concealers apply over it without looking patchy or dry. I would agree with their claim that it provides long-lasting moisture. I find that my under eye area looks good most of the day, without any dryness or patchiness.
VERDICT: A lovely eye cream which is wonderful to apply and works amazing under concealer.